Boost Your Boutique With Emily Benson

You either LOVE it… or are SCARED of it. Fear not, BoutiqueLand! I’ve brought in THE woman behind of the infamous Las Vegas fashion trade show, WWDMAGIC, on the show to debunk all myths and rumors you may have heard about it on the Internet. Kelly Helfman, Vice President and Brand Director of WWDMAGIC, tells me that the twice annual show is NOT overwhelming, NOT hard to shop and actually sounds SUPER fun! In our in-depth conversation, Kelly walks us through how to shop WWDMAGIC, what’s new for the August 2018 show and shares her take on boutiques in today’s retail landscape. This episode is PRICELESS. Listen ASAP! SHOW NOTES: Kelly Helfman worked her way up from Customer Service to Vice President at the company that operates WWDMAGIC! (love this.) 75-80% of WWDMAGIC attendees are small boutiques. They are a one stop shop twice a year- a mix of 2000 brands, new brands, returning and international. “Don’t let the size of the show overwhelm you. We are very careful about curating the floor to make sure t