Adventures In Branding

Have you ever heard a speech about someone who had something horrible happen to them and it changed their life? Cancer, a car accident, an injury, a fight, a sickness, a relationship ending, being arrested. They get up on stage and start with how it all changed for them. My goal in this life is to never have to give that speech because I was in control of my life being amazing and nothing had to happen to me to change it. One of my other goals is to make sure others are living their lives in a way that they won’t have to either. Many people think about things they need to give up or quit or get rid of - those habits they want to be done with. But how many times do we say we're going to do it and then decide it's not really as big of a deal. So we keep doing that thing. We keep going back to it with guilt and the feeling that we really can't stop doing it because (insert excuse here).  Most of the time, these are just stories. Stories we tell ourselves because we're human. And that's where those speeches come