Adventures In Branding

Everyone has a personal brand. Even if you don’t know what it is, it follows you around like a shadow. Most people have a tough time identifying their brand because they worry more about what other people think about them. Charleen McManus didn’t have that problem - she just wasn’t sure she wanted to own her personal brand - until it found her. You’ll remember Charleen from the Richmond HERadventures episodes - she’s the one who hosts incredible parties at her house (and yes, I’m waiting for my invitation). Since last May when Mary & I were on the road, she has put her entrepreneurial gig to the side and gone full-time with a South African company - and guess what?! She found her brand in the process! From creating a look of professionally artsy to walking out of meetings feeling like she knows her stuff now, Charleen is looking good, feeling good, and enjoying life like the kickass human she is. In case you’re trying to find yourself, this is what it looks like when you’re stepping up and owning your per