Adventures In Branding

Honoring the differences and embracing the value in creative tastes. What do you do if you’re stuck in a job that you love? You like your coworkers, you do meaningful, important work, and you’re really good at what you do. But you just feel… stuck. That’s exactly where Monica Kang, Founder & CEO of InnovatorsBox®, found herself about a year ago. She was pursuing an crazy-badass career, and she truly loved her job, but she felt like she had massive creative energy that wasn’t being expressed or put to use. Her situation isn’t unusual — as you’ll hear her share in the episode, a recent study found that 87% of professionals worldwide are feeling “stuck” and lacking a creative outlet in their jobs. What?! Why is that such a high number? It could have a little something to do with negative ideas surrounding “creative” or “creativity”. A lot of people think of it as a “fluffy” word that is somehow inferior or not characteristic of a “serious career”. Monica explains that simply isn’t true. Creativity isn’t just