Alloutcoach Tim

MASTERING FORESIGHT and ANALYSIS to CULTURE INNOVATION with DAVE KNOX

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Synopsis

As a long-time fan and supporter of the author of the best-selling book "Predicting the Turn", Dave Knox, I enjoyed the opportunity to sit down with Dave to discuss the journey of businesses that incorporate a culture of innovation in a systematic manner and the results that follow. Dave Knox is a brand builder, venture investor, international keynote speaker, digital innovator, business coach, and award winning author. He was the leading digital voice and advocate at Procter and Gamble, Chief Marketing Officer at Rockfish, a leading digital marketing agency, after which he had built a non-profit start-up business / accelerator "The Brandery" which transformed 85 startups. Here are some of the highlights from our conversation: 02:50 - How did you develop the instinct of observation of innovation early in your career? 3:04 - Why Dave pursued "Brand Building" 4:47 - Views on Entreprenurship 7:10 - The concept behind "The Brandery" authentic to the city of brands, Cincinnati 7:46 - Why Brands are often misunders