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When Selling Cereal Is Not Enough: A Corporate Response to Hunger During The Pandemic

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Synopsis

In this encore episode that originally aired in July, 2020. Kellogg's Ready To Eat Cereal General Manager, Doug VanDeVelde and Brown Sugar Kitchen Executive Chef Tanya Holland share their insights on food insecurity and the difficult early days of the pandemic. Both Kellogg's and Chef Holland were driven to help feed people in need. VanDeVelde says that Kellogg's felt an obligation to help feed the nation. We are so grateful for our friends at Kellogg's and the unbelievable support they've shown us the past 10 years. From now through May 9th, Kelloggs is donating $5 to our No Kid Hungry Campaign with each Kellogg's breakfast for all promotion receipts uploaded up to a maximum donation of $250,000. Go to breakfast for all.com for more details.How can big consumer brands help make the world a better place? Brown Sugar Kitchen Executive Chef Tanya Holland and Kellogg Ready to Eat Cereal General Manager Doug VanDeVelde share their insights on food insecurity, giving back to the community and the effects of COVID-