Think Business With Jon Dwoskin

Joe Macleod is the Founder at andEnd, the world’s first product ending business dedicated to helping companies create the best offboarding experiences (endings) for their customers. They work with hundreds of companies, including giants like Microsoft, Pepsico, Spotify, Intuit, IKEA, and Volvo, to ensure good endings to their customer relationships. All products face a cycle of endings, from breakage to customer burnout to falling behind consumption trends, but the end of the customer experience is often overlooked by many businesses. They’re instead obsessed with their onboarding experience, which they spend a lot of time and money perfecting to attract new customers. What they don’t know is that investing in good customer endings can improve new business models, increase consumer engagement, raise customer satisfaction, broaden business influence and brand perception, pre-empt legislation (such as GDPR, which empowered consumers) and maximize sustainability. Joe is also the author of the Ends.: Why we ove