Peer 2 Peer Real Estate's Podcast

About Michael :Michael McAllister started out in the mortgage industry as a purchase-focused loan officer in 2015, so he understands how challenging it is to build a mortgage business firsthand. After struggling to build relationships "traditionally" with real estate agents, he knew he needed to bring something different to the table.Although he knew real estate agents were the typical first stop for a prospective homebuyer, he also knew that the company in the mortgage industry with the most momentum at the time was Quicken Loans (now Rocket). This led him to ask the question: "How does Quicken get purchase business if most realtors he knew avoided Quicken prequal letters like the plague?"It didn't take long to figure out that Quicken was dominating the internet lead generation space, marketing directly to consumers instead of to real estate agents.While most mortgage officers were busy wasting time with Facebook ads, Michael looked to search engines - the place where people are actually going to search for