Podcast Envy: Podcasting Mindset, Voice, Impact Beyond Starting, Launching, Monetizing

Today I am answering a question that I have gotten from not one, not two, but many a podcaster in some way shape or form “How do I leverage my video for my podcast?” and it’s near cousin “Should my podcast be on YouTube?”  I’m going to start with the 2nd one. Should my podcast be on YouTube?  If you know anything about me you know I don’t love stats & numbers. They don’t mean anything to this theater kid’s anecdotal brain — BUT suffice to say the stat show a LOT of people use YouTube every day. WAY more people than listen to podcasts.  Also, YouTube is the 2nd largest search engine, after Google.  Keyword search in Google and YouTube = Awesome!!! Keyword search in most podcast apps…. wah wah wah wah… Why wouldn’t you want to do everything in your power to make you podcast and by extension your brand and yourself as searchable ie. findable as humanly or algorithmically possible?  Well, time, resources, energy, effort is finite and it’s hard to be able to do all the things that you could do to that