Grow My Revenue Business Cast

John Jantsch is a foremost expert on marketing, and we talk specific marketing tactics to use to create more referrals. He shares the right way to use case studies vs. the way most companies use them, what results really are and how to cross-sell within your company. Listen to this episode and discover: How can you make it easy for people to refer you? What are trigger phrases and how do they relate to referrals? How to cross-sell within your company effectively. How to make price an insignificant factor in a deal. What channels should you focus on to create more sales? And so much more… Episode Overview John Jantsch is a foremost expert on marketing, and we talk specific marketing tactics to use to create more referrals. He shares the right way to use case studies vs. the way most companies use them, what results really are and how to cross-sell within your company. Traditionally case studies have been used by companies to show a potential client how they can be helped by a product or service. The case s