Grow My Revenue Business Cast

You've heard the phrase "content is king" but that's not true for all content. How do you know if you are creating valuable, quality content that is actually reaching your audience and growing your business? You're about to find out on this episode of Grow My Revenue. Today we are joined by none other than the godfather of content himself, Mr. Joe Pulizzi. Joe is the founder and creator of the Content Marketing Institute, he won the John Caldwell Lifetime Achievement award in 2014 and has authored several best-sellers including his latest, Content Inc. We'll talk about all of that and more on this episode. Listen to this episode and discover: - What is Joe's definition of content? - Why you must tell a different story with your content. - What can the El Gaucho restaurant chain teach you about content marketing? - Why you should give away your secret sauce. - How do you create content that isn't biased? And so much more… Episode Overview If there's one thing Joe Pulizzi knows about it's content. In addi