Grow My Revenue Business Cast

Some of the latest developments in business tech you might not have heard of are competitive intelligence and predictive campaigning. Competitive intelligence keeps tabs on what the industry is saying about your company, what your competition is doing as well as your prospective and existing customers. Predictive campaigns are the latest evolution in marketing: they provide key information about customers based on thousands of data points, and show you why certain customers work with you and uncover others like them already in your database! On this episode of Grow My Revenue I have two key leaders in this area join me to talk about both of these topics and how they are shaping the future of sales and marketing. Listen to this episode and discover: - What is crowdsourcing, according to Jim? - How do you know if you are paying enough attention to your competitors? - What you should be looking for in competitive intellingence, and probably aren't. - 97% of all so-called leads never result in a sale: true or