Grow My Revenue Business Cast

If you use a CRM to measure your sales team's performance, you may be missing out on the whole picture. To know if you are getting an accurate view of what's working and what's not working for your sales reps, you should be looking at certain key performance indicators (KPIs). On today's show, Eric Esfahanian of Gryphon Networks joins us to talk about those KPIs, why CRMs are often the bane of sales departments and the biggest mistakes most sales managers overlook regarding sales performance. Because sales are so critical to the success of your business this is a can't-miss episode! Listen to this episode and discover: · When a CRM works and when it doesn't. · What should all managers be measuring from? · Why it all comes down to qualifying leads. · What is your most important job as the head of sales? · Why the #1 thing Eric teaches his reps is not closing. · And so much more! Episode Overview When I asked Eric what are the biggest hurdles he sees sales managers and executives struggle with regarding sa