Grow My Revenue Business Cast

059 | Using Content Marketing As A Follow-Up Tool

Informações:

Synopsis

If you've ever been on the receiving end of a typical follow-up sales call, you know how ineffective they are, but is your sales team guilty of making these types of calls? Whether they are or not, there is a much more effective way to follow up. On this solo show, I will be talking about the importance of using valuable content as part of your follow-up system, why smart companies are now combining their marketing and sales departments, and how you can do the same. This is an information-packed episode of Grow My Revenue, get ready to take some notes and start implementing today! Listen to this episode and discover: • What are the two worst ways most people follow up? • Why you don't create content for the sole purpose of marketing. • What steps are included in the most effective sales process? • Why it's critical to be candid on your web site. • Should you create a sense of urgency in your follow-ups? • And so much more… Episode Overview Recently I attended Content Marketing World 2016, where I presen