Grow My Revenue Business Cast

When you think of public relations (PR), what comes to mind? Swanky parties of schmoozing and martinis? Or someone who makes phone calls to their friends to land big publicity for a business? Neither of these are what PR and integrated communications are about at their core. Today our guest is Gini Dietrich, the author of international best-seller Spin Sucks, and the founder and CEO of Arment Dietrich, an integrated communications firm. She's also head of Spin Sucks Pro, and hosts the show Inside PR. I brought her on because she is a bona fide expert on all things marketing communications; she knows more about it then most people on the planet! Today she's giving us the truth about PR, communications and what both will and won't do for a business. Listen in to hear all of that and more on this edition of Grow My Revenue. Listen to this episode and discover: · Why do most people think PR is about lying? · When should you include PR in your marketing? · What are the four components of an integrated communic