Ibm Analytics Insights Podcasts

Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.01:42 Meet Nadia05:15 Marketing Today15:41 The Founding of Scibids16:32 Cookies. What's changed?17:44 Consumer Targeting Era Over?20:07 Marketing Tomorrow26:06 First Party Data & Contextual Signals29:25 Beware of the Walled Garden31:56 Scibids Differentiation35:52 Scibids. What's in a Name?38:56 Machiavelli for WomenLinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3Twitter: @nadia_gonzalezzWebsite: https://scibids.com/White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketingWant to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keepi