The Upside of Irrationality The Unexpected Benefits of Defying Logic at Work and at Home

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Behavioral economist and New York Times best-selling author of "Predictably Irrational" Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behavior, up close and personal.

In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behavior often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat.

Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

Among the topics Dan explores are:

  • What we think will make us happy and what really makes us happy.
  • How we learn to love the ones we are with.
  • Why online dating doesn't work and how we can improve on it.
  • Why learning more about people make us like them less.
  • Why large bonuses can make CEOs less productive.
  • How to really motivate people at work.
  • Why bad directions can help us.
  • How we fall in love with our ideas.
  • How we are motivated by revenge.
  • What motivates us to cheat.

Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decision-making - not just in our financial marketplace but in the most hidden aspects of our lives.

©2010, 2011 Dan Ariely (P)2016 HarperCollins Publishers Ltd


  • Introduction

    Duration: 23min
  • Chapter 1 - Paying More for Less: Why Big Bonuses Don’t Always Work

    Duration: 01h19s
  • Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work

    Duration: 52min
  • Chapter 3 - The IKEA Effect: Why We Overvalue What We Make

    Duration: 38min
  • Chapter 4 - The Not-Invented-Here Bias: Why “My” Ideas Are Better than “Yours”

    Duration: 26min
  • Chapter 5 - The Case for Revenge: What Makes Us Seek Justice?

    Duration: 55min
  • Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)

    Duration: 56min
  • Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market

    Duration: 36min
  • Chapter 8 - When a Market Fails: An Example from Online Dating

    Duration: 41min
  • Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many

    Duration: 35min
  • Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn’t Act on Our Negative Feelings

    Duration: 41min
  • Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything

    Duration: 19min
  • Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything

    Duration: 08min
  • Ending Credits

    Duration: 38s