Synopsis
Digital Marketing in healthcare? Yep, it's been here and it's only going to grow exponentially over the next decade. That's what we're here for...to teach, educate, and discuss all things related to digital marketing as it relates to healthcare. Hosts Dr. Alex Engar, PT, DPT and Dr. Will Boyd, PT, DPT are practicing physical therapists and the co-founders of Healthy Funnel, LLC, a digital marketing company.
Episodes
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How A PT Turned A Hobby Into A Booming Online Business with Jen Crane
23/04/2019 Duration: 52minIn this episode, we sat down and chatted with Jen Crane, PT, DPT, OCS. She is the Founder of Cirque Physio and the Creator of MyFlex, the hyper-customized, choose-your-own adventure flexibility training program. In this episode Jen shares her story as a new grad PT, wanting to be a sports/ortho-based clinician and how it led her down a path of finding the world of circus arts. She dives into how performing circus arts started as a hobby and quickly turned into a passion. She leveraged her blog and Instagram channel (@cirque_physio) to grow an online following of circus artists and began to listen to the common problems they were having. She created an e-book and sold it through her blog and social channels, which to her surprise, sold far more than she expected. In the rest of the episode Jen shares her story of how she's now turned her hobby and expertise into a thriving online business that has allowed her to step away from clinical care full-time (and all together if she wanted to!)
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How To Make Awesome and Simple Videos with Kevin Anson
01/03/2019 Duration: 41minIn this episode we dive in with video expert Kevin Anson who has worked for some of the biggest brands and currently is the man behind the scenes running videos for Clickfunnels. In this episode, we dive into: How to stop someone in their tracks on social media to get them to pay attention to your video... How to develop a solid hook... What equipment you need to make amazing videos (hint hint...it's in your pocket)... And the best tricks to add to your videos to get the most engagement and bang for your buck... If you want to learn more about Kevin, you can check him out by going to his website: Kevin Anson's Website
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#15 - How To Leverage Social Media For Small Business Owners with James Smiley
11/02/2019 Duration: 52minIn this amazing episode, we sat down with Fortune 10 Company Consultant and Entrepreneur, James Smiley. We dive into a lot of goodies in this one. James shares his story of getting into business and lessons learned along with tactical advice for small business owners on how they should be using social media to grow their businesses. From his website, jamessmiley.org, "James has been recognized as one of the most innovative and in-demand entrepreneurs under 40. He has led $0 to $20M growth for two different companies, been a part of a Silicon Valley SaaS IPO, and consulted for 3 of the Fortune 10. James has been the behind-the-scenes advisor to over 550 executives & entrepreneurs. His primary specialty is helping entrepreneurs with rapid revenue acceleration by leveraging online automations and his proprietary digital marketing systems."
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Creating Balance with Greg Todd
11/01/2019 Duration: 38minIn this Tuesday Night Fever episode, Alex sits down with Greg Todd, Physical Therapist turned entrepreneur and they discuss all things balance in life.
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#13 - The Perfect FB Post Formula
20/12/2018 Duration: 27minIn this edition of Tuesday Night Fever, Alex breaks down his FB post strategy that sees him regularly get over 100+ comments per post! You aren't going to want to skip this one!
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#12 - The XAVIER Method - Overcoming Customer Objections
12/12/2018 Duration: 25minIn this Tuesday Night Fever episode, Alex dives into The XAVIER Method, which breaks down creating incredible offers and how to overcome customer objections. If you want the free cheatsheet that comes with this episode, you can find it at https://www.healthyfunnel.com/xavier
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#11 - Making Attractive Offers - Takeaways From The Offer Mind Conference
08/12/2018 Duration: 20minIn this episode, Alex shares his reflections from spending several days at the Offer Mind Conference, hosted by Funnel guru, Stephen Larson. In this episode we cover Alex's big takeaways from the conference when it comes to creating attractive offers, how to research what people are already saying they want, and how to best implement new offers into your business! As always, if you're looking to learn more step-by-step online marketing tips, jump into the Healthcare Digital Marketing Facebook group! https://www.facebook.com/groups/HealthcareDigitalMarketing/ - Alex and Will
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3 Common Website Myths with Dr. Christine Walker
20/08/2018 Duration: 31minIn this episode of the Healthy Funnel Podcast, we sat down with PT Website Secrets Founder and fellow Physical Therapist, Dr. Christine Walker, PT, DPT. Christine breaks down 3 of the most common myths about clinic websites and how we can go about breaking away from those myths. Dr. Walker has helped hundreds of fellow therapists build websites that convert and will be hosting a LIVE training this upcoming Saturday, August 25th at 12pm EST. If you want to sign up for the live training, you can do so at ptwebsitewizard.com/healthyfunnel Hope to see you there!
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#9 [Car Series] - The AMLS Method
30/04/2018 Duration: 15minIn this Car Series episode, Will discusses the importance of knowing the AMLS Method. What's the AMLS Method? It is one of the most critical things to have nailed down before going deep into marketing. A= Audience (hint: serving everyone ends up serving no one) M= Message (once you know A, then crafting specific messaging to them is key) L= Location (where does your audience spend time online?) S= System (do you have a strategy of where to lead people once they enter your online world?) Enjoy this one!
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#8 [Car Series] Build The Long-Term Foundation
23/04/2018 Duration: 10minIn this car series episode, Will breaks down the importance of viewing online marketing with an eye on the long-term. A lot of people get caught up in the instant gratification/results world of online marketing, but the principles always remain steady...play the long game!
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The 5 Steps To Creating Income Online
16/04/2018 Duration: 11minIn this episode, Will breaks down the 5 Steps to creating an income online. You might be surprised by #5!
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#6 [SHORT] Contribute Before Asking For Contribution
02/04/2018 Duration: 05minIn this [SHORT] episode, I open up about our philosophy of contributing before asking for contribution when it comes to Facebook groups in particular. If you're looking to grow your reach through Facebook groups, you'll want to listen to this less than 7 minute episode!
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#5 [CAR SERIES] - 3 Social Media Etiquette Rules To Live By
28/03/2018 Duration: 14minI decided to mimic the Russell Brunson style of Marketing in Your Car and do short 5-20 minute recordings on topics relating to digital marketing as they come to mind. In this episode we cover 3 social media etiquette rules that I have lived by and feel have made a major impact on my ability to grow an audience. -Will
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#4 Facebook Ads: Results Come From Having A Clear Strategy
20/03/2018 Duration: 37minIn this episode Alex and Will discuss why everything but the actual Facebook ad is just as important as the ad. Do you know what your goal has been when running a Facebook ad? Were you attempting to build an audience or convert an audience member? If you're unsure, you're definitely going to want to tune in to this episode! If you're looking for more information like this, join our Facebook Group, Healthcare Digital Marketing :)
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#3 Free vs. Paid Content - Which Is Better?
12/03/2018 Duration: 31minIn this episode, Alex and Will discuss whether free content or paid content is better for your business. While we LOVE doing things for free, you might be surprised by the answer. Also, we dive DEEP into Facebook's algorithm changes in this episode!
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#2 Know Your Audience
22/01/2018 Duration: 21minIn this episode, Alex and Will dive into understanding your target audience. You HAVE to be able to speak in the language of your audience in order to create messages that connect with them. We share our strategies on how to better understand the language people use when listening to your target audience.
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#1 The Future of Digital Marketing
14/01/2018 Duration: 28minIn this episode, the founders of Healthy Funnel, LLC, Alex Engar and Will Boyd discuss the future of digital marketing for healthcare providers. With social media becoming commonplace (just wait for the stats in this episode!) and people shifting their purchasing power from in-person to online, healthcare providers have an incredible opportunity to reach their audiences like never before. The hosts are both physical therapists and co-own Healthy Funnel, LLC, a digital marketing company dedicated to helping healthcare entrepreneurs grow their businesses.