All Business With Jeffrey Hayzlett

Business and sports collide in this episode of All Business. Guest host Tricia Benn, Chief Community Officer of the C-Suite Network talks with Mark Pattison, Senior Vice President of Business Development at Sports Illustrated and one of only two former NFL players to climb all 7 summits. Mark shares how his background in sports, and how an idea from a basketball coach guided him to success on and off the field. He also talks about the teamwork it takes to climb some of the world's deadliest mountains, how there are certain team members who turn out to be the most impressive, and how being mission-driven guides it all. This episode of All Business was recorded during a recent C-Suite Network Digital Discussion. To participate in the conversation, join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Dov Baron is known for a lot of things. He's a top podcaster, best-selling author, and in-demand international speaker. Do you want to know what he doesn't like? Ask-holes. What's an ask-hole? It's the difference between asking questions and being curious. That's just some of the wisdom you'll hear on this episode of "All Business with Jeffrey Hayzlett." Dov is the leading authority on Emotional Source Code© and the Anatomy of Meaning©. He and Jeffrey talk about what makes up your Emotional Source Code© and how not understanding it can lead to manipulation. They also talk about the importance of community in business and why we're not really afraid of failure. There's something else keeping us from trying something new. Connect with Dov: https://www.dovbaron.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you do your job or the job that needs to be done? You should focus on the WIN (What's Important Now) according to best-selling business author, Liz Wiseman. Her newest book, "Impact Players: How to Take the Lead, Play Bigger and Multiply Your Impact," claims everyone on your team wants to contribute. Those that can find it exhilarating. Those that can't find it exhausting. How do you make sure you are helping your team contribute? By giving them safety and stretch. Liz explains to Jeffrey how to do it. Liz also tells you how to find the impact players on your team and how you can become an impact player yourself. If her name sounds familiar, you might have read Liz's first book "Multipliers" a best-seller that recently turned 10 years old and is a go-to for leaders at all levels. Buy Impact Players: https://impactplayersbook.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Satisfaction is a one-way ticket to the business graveyard. That's just one nugget from today's guest Jon Picoult. Jon recently released his first book, "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." He is also the founder of Watermark Consulting, a firm helping businesses keep their customers. Jon says most businesses don't meet customers' basic expectations, adding those who have a need for a customer service department are doing something wrong. Jon introduces Jeffrey to the idea of a company's onstage and backstage roles and how everyone in an organization plays a role in the customer experience. Jon also emphasizes the importance of keeping customers happy in the age of the social media megaphone. Buy the book: https://watermarkconsult.net/jon-picoult/books/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Not all customers are worth keeping according to today's guest, Jonathan Byrnes, author of the recently released book, "Choose Your Customer: How to Compete Against the Digital Giants and Thrive." Besides being a best-selling business author, Jonathan is a Senior Lecturer at M.I.T. and founding partner of Profit Isle. During the discussion, Jeffrey and Jonathan talk about how business has moved from the age of mass marketing generals (think General Motors, General Mills, General Electric) to the digital age and how your company can compete by choosing your customer. Jonathan is explicit, not every customer is a good customer and why it's sometimes okay to let some walk away. If you want to hit your profit peak, but find your company suffering from profit drain, listen to this episode of "All Business with Jeffrey Hayzlett." Buy the book: https://www.amazon.com/Choose-Your-Customer-Compete-Against/dp/1264257090 Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad c

Podcasting is booming. While we all might have a favorite podcast, finding something new to listen to sounds like can be difficult. That's where Goodpods come in -- an app that bills itself as the “Instagram of Podcasting.” On this episode of "All Business," Goodpods co-founder JJ Ramberg joins Jeffrey to talk about why she and her brother, Ken, started their own business. JJ also talks about Goodpods’ growth over the past year, how the power of community is helping podcast discovery, and a few tips for people looking to get into the podcasting game. Check out Goodpods: https://www.goodpods.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Companies of all sizes invest $128 billion in training, but very few are investing in education, according to today's guest. Vivek Sharma is the CEO & Co-Founder of InStride, an online education platform that helps businesses reshape employees as learners. Vivek also released a new book titled, "C-Spark: CEO-Led Workforce Education for the Age of And." During the conversation, Vivek and Jeffrey delve into how employees work to learn all while learning to work. Not only will it help employees keep up with the latest skills, but it can also help close the talent gap; however, there's a trick to investing in worker education. Vivek says that for your company's education program to be successful it should help drive the overall business goals. He also explains why he's called our current era the "Age of And" and how worker education helps everyone, even if the employee leaves your company. Learn More about InStride: https://www.instride.com/ Buy C-Spark: CEO-Lead Workforce Education for the Age of AND https://cs

Menswear is an industry not known for bragging. Mizzen+Main is trying to change that. The 10-year-old company claims it makes the “Best Damn Dress Shirt” and on this episode of "All Business with Jeffrey Hayzlett," Mizzen+Main President, Ryan Kent, tells us why. The conversation covers more than clothing – they are killing it with content marketing. Hear how they've enlisted a former NFL quarterback (and current FOX analyst) for a series of TikTok videos that have gone viral. Mizzen+Main isn't just relying on quirky videos though. The company uses well-known athletes and TV personalities to spread the word, even making some unusual in-roads with traditional retail. All this promotion is part of Mizzen+Main's strategy to gain a "share of closet." Learn more about Mizzen+Main: https://www.mizzenandmain.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's "All Business with Jeffrey Hayzlett" we're talking trading cards. These aren't your father's sports cards. In fact, these aren't even your sports cards. These cards have game-worn jerseys, NFTs, and Prizms in the pack. If you haven't been keeping up with one of the biggest trends of the pandemic, don't worry, Jason Howarth, VP - Marketing for Panini America will catch you up to speed. Jason and Jeffrey talk about why trading cards were pulled off the shelves at Target earlier this year, why sports cards boomed during the peak of the pandemic, and how NFT's fit into the sports card mix. If you used to collect cards as a kid but haven't cracked open a pack in years, this episode will open your eyes (and maybe your wallet). Check out Panini America's blockchain page: https://www.paniniamerica.net/blockchain.html Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Video games are hot, and the industry is projected to be worth $256 Billion by 2025. Anything considered retro is making a comeback right now and today’s guest on All Business encompasses the best of both worlds. Tommy Tallarico is the CEO of Intellivision Entertainment, a company bringing back its classic game console with a modern twist. Tommy says instead of people playing video games alone, the Intellivision Amico is designed for people of all ages to play together. It’s even baked into the console’s name, Amico, which means ‘friend’ in Italian. During the discussion, Tommy and C-Suite Network Chief Community Officer, Tricia Benn, talk about the struggles of making something old new again. This interview was recorded during a recent C-Suite Network Digitial Leadership Discussion. If you'd like to take part in one of these episodes as it happens and ask a question, consider becoming a member of the C-Suite Network today. Learn more about your ad choices. Visit megaphone.fm/adchoices

The sales process is always evolving, but COVID accelerated it and changed the process. Instead of in-person sales calls, almost everything is done virtually. In this episode, Jeffrey sits down with Katrina Gosek, Vice President - Product Strategy, Sales Portfolio, Oracle Advertising, and Customer Experience, talking about how COVID retrained the sellers, how to use customer behavior to your advantage, and gaining an edge with data and AI during your next sales call. If you want to learn more about where sales is going next, this episode of "All Business with Jeffrey Hayzlett" is a must-listen. Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

We all have the power to change, but did you know you have the power to flex? Sue Ashford tells us how. She is a professor at the Ross School of Business at the University of Michigan and she also wrote the upcoming book, "The Power of Flexing: How to Use Small Daily Experiments to Create Big Life-Changing Growth" releasing October 5th. Sue explained to Jeffrey what it means to flex, how to set "flex goals," and how you have the capacity to flex every day. Sue says "leadership is a contact sport" and this podcast is great practice if you want to grow as a leader. OrderThe Power of Flexing: https://www.harpercollins.com/products/the-power-of-flexing-susan-j-ashford Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

We've all heard the cliché that leaders are readers. This week's guest on “All Business with Jeffrey Hayzlett” not only believes it, he wrote the book on it. Jeff Brown recently co-authored “Read to Lead,” which is something Brown still can't believe because he says, "school educated (reading) out of me." So, what changed? He began reading books on subjects he was interested in. Brown also said taking notes while reading helped him become a better writer. Besides taking notes, reading taught Brown how successful people D.R.E.A.M. (listen to the show to find out what each letter means). He also offers many unique strategies to help you crack the books for the first time or help you get back into the habit and why you should let your teams catch you in the act (of reading). Buy Read to Lead: https://readtoleadbook.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need us to tell you the media world is fractured. Your grandparent's newspaper, your parent's favorite TV network, and your favorite website no longer cut it. Enter OZY Media. A company co-founded by today's guest, Carlos Watson. OZY focuses on 'The New and The Next' with a variety of of podcasts, newsletters, TV shows, and events covering all sides to a story. Carlos tells Jeffrey OZY also seeks out fresh voices on all sides of an issue, straying away from the traditional media model of focusing just on what's making headlines. Carlos says OZY’s goal is to put people ahead of the curve, introducing the audience to stories and issues from around the world. During the discussion, Carlos and Jeffrey talk about what it takes to create a modern media company, why the traditional media is slow to change, and how Carlos has made it his mission to talk about "resetting America." This episode of All Business was recorded during a recent C-Suite Network Digital Discussion. Not included in this episode was th

Moms make the world work, but fewer moms are currently in the workforce. Today's guest on “All Business with Jeffrey Hayzlett” has made it her mission to change that. Allison Robinson is the founder and CEO of The Mom Project, a community of moms looking to get back into the workforce. As Allison says during the interview, The Mom Project is more than a job board, it's a place committed to the success of women at all stages in their careers. Allison and Jeffrey talk about the reasons why women leave the workforce, what companies of all sizes can do to accommodate moms needs in the workplace, and how The Mom Project aced a key endorsement from one of the world's top athletes. If you run a business and are looking for a way to combat the current labor shortage, this episode is worth a listen. Connect with the Mom Project: https://themomproject.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneurship isn't for everyone, but if you have an idea in your heart go after it. That's just one example of the advice Jonathan Morris shared with Jeffrey on this episode of All Business. Jonathan knows first-hand about the power of being a small business owner. He left a job in digital marketing to open a barbershop in Ft. Worth, TX because he saw a need. Now he's venturing into the hotel industry. If running two businesses isn't enough, Jonathan is the host of “Self Employed” on the Magnolia Network, now streaming on Discovery+ -- where he spotlights small business owners of all stripes. During the conversation, Jonathan talks about entrepreneurship through his own experience and the businesses he profiles on “Self Employed.” If you ever wanted to be a fly on the wall for a discussion between two entrepreneurs, this episode is a must-listen. Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Garry Ridge calls himself the "consciously incompetent, probably wrong and roughly right Chairman and CEO of WD-40 Company", but as you can hear in this episode of All Business, that's not true. He may be one of the wisest CEOs working today. Jeffrey and Garry talk about how important empathy is in corporate America and how WD-40 believes in the superpower of happy employees. Garry also reveals elements needed to sustain success and why at WD-40 they don't make mistakes, they have learning moments. Don't make a mistake, this is one learning moment you don't want to miss. We recorded this conversation during a C-Suite Network Digital Leadership Discussion. If you'd like to participate in the post-show question and answer session not included in this podcast, consider becoming an executive member of the C-Suite Network. Click here for more information. Connect with WD-40: https://www.wd40.com/ Connect with the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Vis

You may not think of a hospital as the deck of the Starship Enterprise, but today's guest compares his company's product to something out of Star Trek. Brent Lang is the chairman and CEO of Vocera, a technology platform that keeps healthcare workers in constant contact. "You shouldn't have to risk contamination for communication," Brent said during the interview as he explained to Jeffrey how Vocera works. Besides technology, Jeffrey and Brent talk about Vocera's role in the CEO Coalition, a group of some of the nation's largest healthcare systems dedicated to worker safety and patient access…and being a gold-medal Olympic swimmer. Vocera: https://www.vocera.com/ The CEO Coalition: https://www.ceocoalition.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

All businesses want momentum, but there’s more to it than luck. Mark Schaefer says there’s science behind it. That’s the idea behind his new book, “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds.” During today’s discussion, Jeffrey and Mark talk about how to use “MoMo” to gain a competitive edge, taking advantage of the certainty of business uncertainty, and how to put humanity back in marketing. Learn more about Cumulative Advantage: https://businessesgrow.com/cumulative-advantage/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

The razor blade model is well known in business circles, sell one product at a loss while profiting off of the dependent product. Today's guest is helping to disrupt. Jaime Crespo is the General Manager of Harry's, the online razor company disrupting bathroom counters across the country. Harry's started by selling razors and shaving cream, now it offers body wash, skincare, and more. Jaime and Jeffrey discussed how Harry's "starts with the customer and works backward" when it comes to new offerings and responding to customer's needs. Even though the brand is known for being on the cutting-edge of men's grooming, Jaime says a tried and true marketing strategy helps Harry's sustain success. Connect with Harry's: https://www.harrys.com/en/us Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices