Creativity Cultivator Podcast - Turning Your Business, Your Team And You Into A Creativity Cultivator

AI has turned into a marketing term, and the result is confusion for everyone on what AI is. So, what is AI, and what isn't AI? For example, did you know taking panorama photos or using HDR is computer vision, but not AI?  The difference is if the system, or machine, is learning through data, or if the process is fixed. Face recognition requires AI for example.  What is OpenCV for? Why do we need an open-source library for AI? In a way they are collecting the lego blocks, so builders can focus on building new things, not starting from scratch. Go to JustinBradyShow.com for the full show notes and clickable highlight chapters. 

It's difficult to get a seat in Professor Arthur Brooks' happiness class at Harvard according to the WSJ. He explains how happiness is an effective productivity tool, and how leaders can avoid the hyperpolarizing political pitfalls being experienced by Disney and others.  We discuss why people are so quick to throw around racist accusations for those that oppose Judge Ketanji Brown Jackson, how Disney should have acted to avoid being in the center of the new Florida bill fight, and why the wide majority of Americans don't actually want the hyper-polarized state we're living in.  Did you know 93% of Americans hate how divided we are? Brooks suggests if you stand up to the whiners and tell even your own tribe "no" there's a much bigger group waiting for you on the other side.  He dispels the BS that disagreement is bad, and explains why Republicans say they are grateful for Democrats.  If we don't shut down the extremists and enter an economic civil war, he gives cultural examples of what that will look like.

Longtime retirement and money guy, Chris Hogan suddenly vanished from the web months ago leaving many to ask where he went and if we'd hear from him again. Now that he's "back" I ask him what happened, and what his new plans are.  We discuss inflation, interest rates, leadership, how he's learned from his failures, and what YOUR future looks like. What decisions should you be making right now, to get through "the stuff" you're dealing with? Get his official links at justinkbrady.com/chris-hogan-coach

What does the hybrid office look like as we come out of the pandemic? You will probably like it a lot, explained Reid Hiatt, CEO of Tactic. He believes the office is following the same path successful retailers took, building experiences for employees. We discussed how hybrid work actually saved the open workplace that most people hated, why massive corporate offices may be on their way out, and how hybrid work will actually make the office... dare I say it... FUN? Tactic is a company designed to enable hybrid work and solve the challenges surrounding a distributed and hectic remote workforce. Check out the show notes to learn more. https://justinkbrady.com/reid-hiatt

Most successful entrepreneurs forget the people that helped, and tactics they used to become successful. But Kara Goldin, CEO and founder of Hint has incredible recall, sharing the good and bad of her journey to become a quarter billion dollar brand. She also has an inpsiring answer to the question: "is it hard raising money as a woman?" Goldin started her entreprenurial journey simply asking clever quesitons as a waitress in Scottsdale, Arizona. She ended up being a sought-after sales person by top tech companies but decided to sell water instead. Hear her story on why a Coca-Cola executive calling her "sweetie" motivated her to take over the industry and eat into his profits. Also discover how she figured out calling people directly gets big results, the barriers we build in front of ourselves, and how to handle recurring sacrifices. Get clickable chapter highlights, and see all the show notes at https://justinkbrady.com/kara-goldin

Is it nice to be your own boss? Not really. If you make a great product, will it spread via word of mouth? Probably not. Is your idea valuable? Unlikely. Steven Hoffman, CEO of Founders Space tells the honest truth about entrepreneurship. If you're getting ready to launch a company, or are considering it, listen to this first. When I asked a startup friend about him, he immediately told me "oh yea, that guy is awesome!" His name speaks for itself. Hoffman has created many startups, both bootstrapped and venture-funded, and he obliterates the startup-bro, "just do it" advice. For example, did you know almost half of why startups fail? Because there were no customers that cared about their product. That's insane! Hoffman also talks about why going to the customer seems to be the answer for almost every startup challenge. Oddly, many startups fail to do this step correctly.

Is there a crisis of critical thinking? Instead of healthy debate, are we burying our heads in the sand, and demanding censorship of messages we don't like? Julie Bogart, author of Raising Critical Thinkers discusses being self-aware, how the Ostrich effect helps us justify erasing data we don't like, and questions to ask ourselves and our friends to get beyond our bias, and engage our critical thinking skills. Check out the full show notes page, auto-play interview highlights, and links to buy the book, at https://justinbradyshow.com  

Store-bought tomatoes suck, beef is supposedly killing the planet, and organic food might not be as healthy as you think. The food we consume is questionable, but so are the suggested solutions. Paul Lightfoot, Founder and CEO Emeritus of BrightFarms walks me through a pragmatic, and reasonable way consumers can eat healthfully, and treat our planet better, without going to extremes.  View the show notes and see all links at https://justinkbrady.com/paul-lightfoot

You've heard the term "supply chain" tossed around, but do you know what it is, why it failed, or how it can be fixed? Grafton Elliot, CEO of Onward breaks it down so even a 12-year-old can understand. The supply chain is wildly complicated, but the solution is remarkably simple and could be dramatically improved in just a few weeks if (and that's a big if) the industry was willing to communicate more effectively. Much of the global supply chain is still behind the times from a technology standpoint, and shipping the products you rely on is still reliant on paper forms and phone calls. Check out the full show notes page, and clickable auto-play highlights at justinkbrady.com/grafton-elliot

In Drive he taught us what truly motivates you, in To Sell Is Human he explained why everyone is in sales, and in When he told us the secrets of perfect timing. Now, Dan Pink is back with the largest study on human regret ever completed. Pink conducted his own World Regret Survey, collecting regrets from more than 16,000 people in 105 countries, and he found 4 core regrets people have, and why regret makes us better humans. You'll also learn: What people regret most If you'll regret taking a chance or failing by taking the chance. What entrepreneurs regret How helping people anticipate regret can change behavior Check out the show notes and auto-play chapters at https://JustinBradyShow.com

Startups and large companies are making big moves to reduce friction in all its forms, but that might actually hurt the customer experience, explains Soon Yu, author of the forthcoming book Friction. He has concrete examples where adding more steps creates an affinity for your brand. This clever customer strategy is why Betty Crocker boosted sales by adding work for their customers, why Hermès puts customers through hoops to acquire a Birkin Bag, and why Ben Franklin asked people for favors to improve relationships. Check out Soon Yu's website here: https://soonyu.com Go to the show notes page here: https://justinkbrady.com/notes/soon-yu-friction/

Is Meta and the metaverse the newest addiction you need to protect your family and employees from? Not really... Nir Eyal knows the tactics social media companies use to keep you hooked, and he explains how little power these companies actually have over you.   The New York Times best selling author of Hooked and Indistractable explains the word "addiction" is so easily tossed around, but the real problem is bad habits and our desire for distractions. His advice gets to the root cause of these tools, how to "hack back" against them, and why simply removing them from your life might not actually lessen your dependence on distractions.   Check out and buy the book here. http://geni.us/Indistractable   Check out the clickable chapters and show notes page at https://justinkbrady.com/nir-eyal   Indistractable bonus content is here: http://nirandfar.com/indistractable   The schedule maker tool Eyal mentioned is here: https://nirandfar.com/schedule-maker/    

Life changes both positive and negative can be a lot to handle. If you're a new parent, or if you lost a loved one, speaking to others who are going through something similar is healing, especially when done in a safe space with licensed therapists. But finding these groups is hard, and Irad Eichler, founder of Circles created the solution. Eichler got the idea during his mother's fight with cancer. Even though he was supportive, he noticed the most bright moments for her, came from her discussions with people on the same path. He wanted to give that relief to people all around the world.

In this special episode, Jay Ly, Master Explosive Ordnance Disposal Technician, Chief, US Navy, has jumped from planes, taken enemy fire, and diffused bombs in Afghanistan. As the US exits the country, I ask him the good that we accomplished, and what the media got right, and what they got wrong. Ly's positive attitude, and encouraging words are what we all need to hear these days. Sit back and listen intently, this one is a doozy!

Dan Simon founded Qwoted as a matchmaking service for journalists and expert sources. He explains how broken the relationship is between PR people and journalists is, and how he's trying to change it with technology. We also discuss how many PR agencies operate and how it's highly offensive for most journalists. To learn about the FART Method, go to https://justinkbrady.com/perfect-pitch-email/ To download the free PDF guide to get more press, go to https://justinkbrady.com/access To try out Qwoted, go to https://www.qwoted.com/  

80-hour workdays, sacrificing time with the family, and focusing only on work activities off the clock? It's not going to end well for you, explains Dr. Andrea Mata of the Bright Spot Podcast, and Bright Spot Families. Research shows aligning your work patterns to your circadian rhythm, resting, making time for family, and capping your work hours at 55 hours per week, makes you more productive each week. Not less. Learn more at: https://justinbradyshow.com To get my free PDF guide that will amplify your brand to millions of people in just 10 days. Enter your first name and email here: https://justinkbrady.com/access    

Many of us have experienced anxiety as it relates to Zoom or Google Meet calls. We stage the room, and prepare ourselves, but we all wonder if we are being perceived well through the lens. Charles Hua, CEO of Poised invented a real-time AI coach to help you. Using your computer's microphone, Poised analyzes vocal stress and speech patterns, presenting improvements in a real-time heads-up display. It analyzes, how fast you're speaking if you're using filler words, if your confidence needs a boost, and even clarity, empathy and energy.  Check out the screen capture of his feedback during my interview and read through the show notes at JustinBradyShow.com Do you want to download the "get more press" guide for entrepreneurs and emerging tech leaders? Get it for free at justinkbrady.com/access

2020 and 2021 disrupted business as usual, and as business owners changed their strategy, some of it was good for us. John Jantsch, author of "Duct Tape Marketing," "The Referral Engine," and in September "The Ultimate Marketing Engine" compiled all the positive marketing lessons, and how can we apply those to future challenging events. To download John's hack to get you more customer referrals, and the 10-day "get more press" guide go sign up here: justinkbrady.com/access

With remote work comes remote internships. And with remote internships, people in rural areas or foreign countries gain access to jobs they might not otherwise have access to; in addition, candidates' companies might otherwise not attract. But how will companies handle the collaboration and learning aspect? Ed Holroyd Pearce of Virtual Internships explains how they're solving the problem. To see the show notes go to https://justinbradyshow.com  To download my free PDF guide to get more press in 10 days, go to justinkbrady.com/access. 

How do you actually invent a piece of hardware tech? Gabriel Glynn, CEO of MākuSafe discusses how he created a small device that monitors, tracks, and shows worker safety data to make workers safer. With no hardware or product experience, he goes into detail on how his cofounder created their first product by hand, how they found manufacturing partners, how he found the right people, and what partners helped him make this a reality. For anyone who has a product in mind, they'd like to invent. This is for you.  To see the show notes go to https://justinbradyshow.com  To download my free PDF guide to get more press in 10 days, go to justinkbrady.com/access.