Fuel Hotel Marketing Podcast

You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective, the 6 P’s mean creating a plan for how your organization will react in times of trouble. In a disaster, you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes. Your property likely already has a well-crafted operational disaster plan detailing exactly how and when the staff goes into action to prepare your hotel. You already have redundancies for power, security, and so on. Therefore we will not go into detail on any operational level disaster planning. Instead we will look at what you need to do from a marketing and communications perspective. SHOW NOTES:

Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This report is all about driving consumers through the purchase funnel and ways to improve conversion rate. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-94-shocking-revelations-converting-customer-eyefortravel-report-takeaways/

Following up on the last episode, where the Fueligans took a deep dive into the results of the 2018 Hospitality technology study, this week's episode focuses on the feedback and insight that has been gathered from other technology vendors. DOWNLOAD THE 2018 HOSPITALITY TECHNOLOGY STUDY http://www.fueltravel.com/2018-hotel-tech-study/

As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers with a goal to learn where the industry can improve from a technology perspective. The results are compiled from 358 respondents, all of whom are involved in the process of purchasing or selling technology within the hospitality industry. DOWNLOAD THE STUDY: http://www.fueltravel.com/2018-hotel-tech-study/

Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks that you can Do Right Now to Optimize Your Google My Business Listing SHOTE NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-91-8-ways-hotels-can-optimize-google-business/

Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ROC event. Your Fueligan friends were in attendance and we break down what we learned at this year’s event. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-90-secrets-hitec-2018-revealed/

Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issues any hotel will find with their marketing efforts and how to fix each one. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-89-10-simple-fixes-hotel-marketing/

In this week's episode of the Fuel Hotel Marketing Podcast, we dig into the gaps that exist between marketers and revenue managers courtesy of Marco Benvenuti from Duetto SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-88-revenue-strategy-secrets-revealed-courtesy-duetto/

Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode of the Fuel Hotel Marketing Podcast, we break down these changes, what it means for your hotel, and give you some proactive tips to ensure that you’re prepared for the SEO-volution. With all of the changes that Google has made over the past 5 years, SEO has been dead more times than Kenny from South Park but it’s still driving significant traffic and revenue to our hotels. With that said, the latest calls for the demise of SEO may have a little more credence because this time, it’s not about SERP changes, it’s about a definite shift in consumer behavior. SHOW NOTES:

These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly aren’t following these best practices. Here are 10 things you should be doing to run a successful PPC account. SHOW NOTES:

Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’s Fuel Hotel Marketing Podcast. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-85-ada-wcag-2-0-hotel-websites-need-know/

Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s largest review and hotel shopping platform. Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall communication. What is most odd is that we have found communication from TripAdvisor to us, our clients, and industry partners has seriously degraded. This leads us to start asking some pretty conspiratorial questions like, “Is TripAdvisor being bought out?” ORIGINAL BLOG POST: http://www.fueltravel.com/blog/tripadvisor-what-is-happening/ SHOW NOTES:

On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-83-8-email-marketing-mistakes-hotels-avoid-marketo/

In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot of information and misinformation floating around about GDPR and we try to cut through the noise and break it all down Fueligan style. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-82-hotels-need-know-gdpr-late/

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast. Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our best to use our knowledge and experience and debate the pros and cons of everything from brand PPC to email marketing. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-81-top-10-ways-drive-direct-bookings-2018/

There are so many sources talking about mobile data, but do the numbers all add up? What exactly does the data mean and how can hoteliers take action? In this episode, we dig into Fuel’s own data and compare it to data published by other folks in the industry to see if we can help you make sense of it all. Find out what we learned. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-80-hotel-booking-data-reveals-surprising-consumer-mobile-behavior/ SHOW NOTE

Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer. In 2016/17 Google even became a full-funnel system with the roll out of Google Hotel Ads. Well, they’re not stopping there. Here’s just a glimpse of what Google has in store for hotel searchers in 2018. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-79-these-google-changes-will-rock-your-hotels-world-in-2018/

Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white paper from Criteo and also dig into some of our own data to show just how close we are to becoming a mobile-first industry. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-78-hotel-isnt-ready-second-mobile-tipping-point/

There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these things mean to you as a hotelier and how can they impact your hotel marketing? Tune in to this episode of the Fuel Hotel Marketing Podcast to find out. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-77-hotels-paying-attention-ar-vr-ai/

There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about both of these 'megatrends' and analyze the likely impact that they will have on the average hotelier in the next twelve months. Do you need to drop everything you're doing and jump on board the hype train? We think not. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-76-dont-believe-hype-blockchain-voice-search-yet/