Mycom Church Marketing Podcast: Find Your Audience, Tell Your Churchs Story And Share Gods Message Of Grace And Hope

It cannot be denied that the world around us is constantly changing, and the impact that the internet and social media have had on how we communicate with one another isn’t just a big change, it is a massive change. On today’s episode of the MyCom Church Marketing Podcast, we are speaking with Phil Bowdle, … Continue reading "Rethink Communication with Phil Bowdle"

When people think of United Methodist Communications, they think of the educational and training resources, or they may think of the kind of marketing and advertising that gets done for the denomination as a whole. But did you know UMCom offers individual churches services that help them to be able to communicate better with their … Continue reading "How UMCom helps local churches, Ep. 034"

On today’s episode of the MyCom Church Marketing Podcast we are talking with Julie Mirlicourtois, Media Director at The Story Houston in Houston, Texas. On this “How We Work” episode of the the MyCom Podcast, we feature interviews with real life United Methodists, digging in to the practical details of how they do the work … Continue reading "“How We Work” with Julie Mirlicourtous, Ep. 033"

On today’s episode of the MyCom Church Marketing Podcast we are talking with John Barolo, Director of Communications at Hyde Park United Methodist Church in Tampa, Florida. On this “How We Work” episode of the the MyCom Podcast, we feature interviews with real life United Methodists, digging in to the practical details of how they … Continue reading "“How We Work” with John Barolo, Ep. 032"

While solid communication principles and practices can be applied to all facets of ministry, it never hurts to take a deeper dive into some of the specific areas of ministry. On today’s episode of the MyCom Church Marketing Podcast we are talking about communications and marketing related to youth ministry. Get MONTHLY church marketing tips … Continue reading "Ep. 031: How to market youth ministry"

Your church website is the new front door for your church. More and more, people are checking out locations online first before visiting in person—particularly young adults; and churches are no exceptions. On this episode of the MyCom Church Marketing Podcast, we are discussing how to make your ministry website not just user-friendly but visitor-friendly. … Continue reading "Ep. 030: How to make you church website visitor-friendly"

This episode of the MyCom Church Marketing Podcast is the second of two parts on Facebook advertising, and today our guest is Alejandro Reyes. Alejandro is the genius behind Church Marketing Labs. He will walk you through what you need to know to get started with advertising on Facebook. RELATED ======= The Facebook strategy you … Continue reading "Ep. 029: How to get started with Facebook ads (Part 2)"

This episode of the MyCom Church Marketing Podcast is the first of two parts on Facebook advertising, and today we will walk you through what you need to know to get started with advertising on Facebook. If you have ever wondered about the world of Facebook advertising, this episode of the MyCom Church Marketing Podcast … Continue reading "Ep. 028: How to get started with Facebook ads (Part 1)"

Church websites can get messy quickly, and without regular maintenance, they can get down right out of control. If it has been a while since the last cleanup of your ministry’s site, this episode of the MyCom Church Marketing Podcast is for you! =============== RELATED 11 mistakes to avoid in church website designhttp://www.umcom.org/learn/11-mistakes-in-church-website-design Web design … Continue reading "Ep. 027: How to clean up your church website"

Email is one of the most effective forms of communication, with studies showing we prefer organizations to communicate via email more than social media, direct mail, and mobile apps. But email communication is only truly effective if we are sending the right messages at the right time. On this episode, we are discussing the solution … Continue reading "Ep. 026: Email automation with Kenny Jahng"

In the last episode we discussed writing for your target audience. In this episode we’re covering a few more branding basics. Joining us today is Chris Heiden. He has served as the Brand Creative Manager for Chapel Roswell, a United Methodist Church in Roswell, Georgia. His wife has been one of the associate pastors on … Continue reading "Ep. 025: Where to start with church branding (part 2)"

There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true. On this … Continue reading "Ep. 024: Where to start with church branding"

Today, we’re kicking off a new podcast feature called “How we work,” where amazing United Methodists share their expertise with YOU! Our first guest is Cathy Bien, Director of Communications at The Church of the Resurrection. You might recognize this as the church planted and led by Pastor Adam Hamilton. Get MONTHLY church marketing tips … Continue reading "Ep. 023: How We Work with Cathy Bien"

Announcements are a double-edged sword in church marketing and communication. They are necessary to be in the know, but they can also be a real drag in worship. If you really want the maximum impact, consider making the jump to video announcements. Today we’re talking pros, cons, and how to’s of video announcements. Joining us … Continue reading "Ep. 022: Video announcements with Laurens Glass"

A prominent United Methodist shares stories of women who modeled a life of prayer, skill sets that don’t come with formal credentials, abilities as gifts, standing up to injustice, and showed her that children are sometimes great teachers. ======= Follow us: Web: http://www.UMC.org YouTube: http://youtube.com/umcvideos Facebook: http://facebook.com/unitedmethodistchurch Twitter: http://twitter.com/umchurch This podcast is produced by United … Continue reading "Inspiring Women of Faith with Carolyn Johnson"

You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You’re not alone! But you’re also not as stuck you feel right now. On this episode of the MyCom Church Marketing Podcast, we are talking about repurposing content for … Continue reading "Ep. 021: Repurposing social media content with Steven Adair"

We all want to get our message across — especially when we are communicating on behalf of the Church. The power of words can be amplified or undermined by the very letterforms that make up those words. Variables like font size and even line spacing may make the difference between encouraging readers to skim or … Continue reading "Ep. 020, Typography 101 with Troy Dossett"

On this episode of the MyCom Church Marketing Podcast we tackle the question: How do we reach emerging generations without leaving behind previous generations when communicating as the Church? =============== Related Adjust your marketing plan for each generation Connecting with the “unplugged” in your church Connecting with the “plugged-in” at your church Free demographic reports … Continue reading "Ep. 019: Bridging the generation gap with Jeanette Yates"

In January 2018, Facebook CEO Mark Zuckerberg announced a refocused vision for the social media giant, writing, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” The practical changes Facebook is implementing to work toward this vision will have a big impact … Continue reading "Ep. 018: Major Facebook news feed changes"

Today we’d like to introduce you to our new MyCom podcast host, Dan Wunderlich. Dan is an extension minister who focuses on worship, communication, and creativity with the goal of helping ministries and their leaders better connect with their communities. We’re super excited to have him lead the podcast going forward. You can find out … Continue reading "Ep. 017: New MyCom podcast host, Dan Wunderlich"