Psm: Professional Services Marketing

What is a project debrief? Who should you include in the meeting, and when is the right time to do a project debrief? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

When it comes to writing for an A/E/C firm, it's easy to think of proposal writing, but what are the other skillsets required for professional services marketers, and how do you go from proposals to bios, to blogs, and social media all in the same day? Holly Bolton shares her insights on writing for A/E/C firms. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

If you're a longtime listener, the last deep dive we did on email was in late 2017(!) It's a two-part episode, but feel free to go back and give that a listen. Email isn't necessarily the newest, most exciting, or sexiest... This episode is inspired by Andrew Davis's recent video on B2B Email Marketing - https://www.youtube.com/watch?v=3H49q9t7QUQ Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/

Damion Morris is a rising star in the world of A/E/C Marketing. Still early in his career, he's achieved his CPSM, become a conference speaker, an SMPS chapter president, and a marketing leader for one of the nation’s top general contractors, PCL. David and Damion sit down to discuss the difference between doing and leading marketing.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

Why is it such a challenge to feed the content marketing machine? For the past few years it has been listed as one of the top B2B Content Marketing Challenges in multiple surveys. Surely there have to be better ways to plan out your year of content marketing. David and Josh share a few ideas.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

What's the difference between a persuasive proposal and one that isn't? David Lecours is joined by our guest, Matt Handal, to discuss Persuasive Proposals. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

What is a brand audit? What are the steps or elements of performing a brand audit? And if you've completed an audit, what should firms do next?   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

Where do great architectural photos come from? Is it all about using the latest gear? Is it from using a more artistic technique? And what role does story play in creating an image that sells? Josh discusses these ideas with professional photographer, Tyler Chartier on today's episode. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

This isn't a secret, but in 2020, most of us aren't able to spend time with other people in the same ways as last year. Today David and Josh discuss how to create and maintain your inner professional circle.    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/

What size of firm do you work with? David and Keelin Cox talk through the advantages of each size of A/E/C firm: small, medium, and large.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/  

How are you using Instagram to market your professional services firm? David and Josh discuss the many uses of Instagram for A/E/C. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/

Why does culture matter in marketing? Is culture a meaningful differentiator when clients are trying to select a firm? David and Tim Barr discuss the role of culture in A/E/C. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

The role of A/E/C firm websites is ever-evolving, especially in 2020. Today, Josh interviews David about how his website design practice, and how it has evolved recently, which client requests seem to be most prevalent, and trends that he's seeing today as a designer.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

In 2020, many firms are looking back at their strategic plans and wondering what to do. Managing Director of Idibri, Craig Janssen and Josh Miles discuss how scenario mapping and other exercises may be a wiser path forward.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more     PSM Show, Josh Miles, David Lecours, SMPS, Professional Services Marketing, AEC marketing, AEC business development, A/E/C marketing, A/E/C business development

Do you have a secret desire to be a rock star? Do AEC firms do a good job promoting technical staff as rock stars? What are some ways firms can elevate the status of their architects, engineers, and builders? We'll find out today.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more      

Dr. Paula Stamp, is Dir of Biz Dev, Research and Student Engagement at PCL Construction. What does having an “entrepreneurial mindset” mean for A/E/C marketers? Why should marketers have an entrepreneurial mindset?   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

  Marketers are generally creative types. We like to express our ideas creatively: proposal, social media, email marketing, slide decks. Sometimes this is gratifying. Sometimes it has to pass through an entire committee, board of directors and your ideas get their creative soul sucked out of them. These little micro-losses can add up. It’s vital to have alternate creative outlets that allow you to express your creativity purely. No filters. No committees.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Visit PSM.show for more

What is lean content marketing? "Lean Content Marketing" is all about how to do more by doing less as a marketer, a sort of essentialism philosophy that allows small marketing teams to scale their efforts and effectiveness. Josh Martin and I discuss how you can get started in your A/E/C firm.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

Why is Task Management more important than ever? While many of us are still working from home, arguably we have even more to track. Are we only managing our personal to-dos? Delegating to our team? How can we keep an eye on bigger monthly/quarterly/annual goals? What about personal to-do items and reminders?   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. PSM.Show

How do you determine how to say no to new opportunities, or when it's a great project to pursue? David and Frank Lippert discuss the value of the Go/No Go process.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more