Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

My guest on this episode is a charming and popular lad from Dublin, Ireland. Ian Cleary is widely recognized as a social media tools expert around the world. His company, Razor Social is a one stop resource for businesses to find the social media tools they need. Ian travels across Europe and America to share his wisdom with audiences at marketing conferences as a speaker. He is also a contributor to blogs such as Social Media Examiner. On this episode, I had the privelege of a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn't like and why. Don't be surprised if you learn of new social media tools on this episode. Give it a listen. BTW, the smile on his face in the thumbnail image is permanent. Ian is always smiling! 

Episode 5.1 features my interview with Paul Roetzer. Paul is the author of the book The Marketing Agency Blueprint and founder and CEO of PR 20/20 an inbound marketing agency. On this episode we discuss the challenges that marketers face in the use and adoption of marketing technology. We also discuss Paul's view on how businesses can make marketing more human with more automation. Sound like an oxymoron? Listen in to learn why it's not.   

In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform. Download the full case study here.  Tune into the video version of the Social Business Engine show on YouTube. To your social business success!  Bernie Borges Find and Convert

In episode 4.1 I discuss with Aaron Kahlow key findings from The State of Digital Marketing Talent report including:    1. There is a pervasive, deeply running digital marketing talent gap - a substantial difference between what employers value and what talent is available to them.   2. The industry is rife with missed opportunities in existing training and skills acquisition efforts - level setting programs are infrequently used and underutilized, impeding returns on marketing investment.    3. There is a broad sense of entitlement among young employees. Employers report a wide spread attitude of entitlement among young hires. This attitude results in significant risk of career self sabotage, and also interferes with the ability of the organization to generate results.   4. There is currently a need for solid, measurable and accurate digital talent education. Programs are sorely needed but few organizations implement any organized formal team training programs. Organizations aware of existing programs feel t

This episode of Social Business Engine is part one of my interview with Todd Forsythe, V.P. of Conversation Marketing at EMC. You'll learn how the EMC Community Network (ECN), powered by Jive Software, provides a single destination for customers, partners and employees to collaborate on best practices, seek product support and download software. You'll get an inside look at how EMC has exploded the community to more than 250,000 and generated significant, measurable outcome by turning loyal customers into brand advocates. Download the case study for more insights summarized below.   Learn how EMC has: Exploded the community to more than 250,000 Increased content downloads by 50% Increased video consumption by 200% Boost online event participation from hundreds to more than 10,000 per event Saved $750,000 per year in launch costs Increased engagement 60% year over year Take a look behind the scenes to see how and why community members spend on average 240% more than non members

In this episode, I interview best selling author, "show stopper" marketer, and 2014 Content Marketing World keynote speaker, Andrew Davis. Andrew and I discuss how marketing is now a science and the importance of measuring stuff that matters to the C-Suite.  You're going to love Andrew's answer to my question "if there is one thing you could change in the way that business is conducted today, what would that be?"  Andrew surprised me at the end with a give away offer I didn't know was coming. Tune in and get inspired by Andrew Davis. 

In this episode I interview Tom Martin, author of The Invisible Sale. Tom and I discuss how social selling is like "seduction" and how the lines are blurring between marketing and sales. We discussed several examples to give you take aways using this provocative analogy. Tune in and be sure to let us know how you are becoming more "seductive" in your social selling practices. Tweet me @BernieBorges or Tom at @TomMartin or our show @SBEngine.  This episode is sponsored by Pixability, a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Visit our website to download a FREE white paper: The Top 100 Global Brands - Key Lessons for Success on YouTube.   

In this episode of the Social Business Engine you'll meet a tag team that will inspire you. Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a social business strategy that is driving impressive results for Amerifirst.

Discover how Deloitte South Africa has advanced on their social business journey in their region of the world and how they collaborate on a global scale. 

On the inaugural episode you’ll learn how the NHLs Tampa Bay Lightning engages their fans on their social business journey. You’ll gain valuable insights and takeaways useful for any brand in any industry.

An introduction to The Social Business Engine by Bernie Borges.