Power Up For Profits Podcast

So you're thinking of writing a book, but you wonder if it's worth the effort. Actually, writing a nonfiction book can be one of the best choices for professionals wanting to escalate credibility, expert status and influence.   Writing a book is on many people's wish lists, but as a business owner or entrepreneur, you may think you can't afford to invest in projects without a real return on investment. As the "go to" publisher in the Vegan space, Mitali Deypurkaystha has taught experts from around the globe proven systems to not only get their book done in record time, but have a book they can be proud of and one that generates revenue on the back-end. Mitali is one of the expert presenters of the 2nd Annual Vegan Visibility Summit. In her session, you'll learn how to leverage a nonfiction book to receive massive tangible benefits, such as visibility, media attention and increased profits.  With a book you escalate your market reach, influence and revenues.  About Mitali Vegan since 2012, Mitali Deypurkaystha

What is your story? Your story is, or at least, should be, a big part of your brand. It's what makes you unique in virtually any market. It's what gets people to feel aligned with you and your products and services. In this segment of the Vegan Visibility Podcast Summit series, VLynn Hawkins and I talk with branding expert, Will Saunders. During our conversation, Will gives an overview of what he is teaching during the summit. Build A Powerful Vegan Brand In 4 Steps - The Social Impact Brand Framework presented Learn the most important steps you need to take to build a powerful brand for your vegan business. Stand out, cut through the noise, and change the world. Learn a powerful 4-step brand-building framework you can start using today Explore examples of other successful brands and learn what makes them work Gain a deeper understanding of what a brand is and begin to leverage it in your business About Will Saunders Will Saunders is the Creative Director and Founder at Good Will Studios, an accredited social

How much do the words we use influence an opinion, perspective, or way of life? According to Sandra Nomoto aka The Content Doctor, words are the difference between lukewarm results and resistance or having a great impact. Sandra is a content writer and editor for cruelty-free businesses. She also offers a suite of services for memoir authors. After earning her university degree, she worked in the public relations industry for 13 years. During that time, she launched Conscious Public Relations Inc. at the age of 25. Over the 10 years in business, Nomoto earned B Corporation® certification and contributed to eWomenNetwork Vancouver earning the Best Social Media and Community Engagement Award. Sandra previously served on the Board of Directors for both the Vancouver Mural Festival and Vancouver Short Film Festival, which she helped grow from 2005 to 2015.  Nomoto authored The Only Public Relations Guide You’ll Ever Need in 2019 and Vegan Marketing Success Stories in 2022. She writes at SandraNomoto.com and for s

Katrina Fox has been wowing clients for decades on how to gain publicity. Discover what she will be sharing during the 2nd Annual Vegan Visibility Summit.  Katrina Fox is an award-winning journalist, content marketing writer, copywriter and PR strategist for purpose-led brands.   She’s the author of the pioneering bestseller Vegan Ventures: Start and Grow an Ethical Business and host of the Vegan Business Talk podcast.   Katrina’s Vegans in the Limelight digital marketing membership offers group coaching, content reviews and access to expert masterclasses and her signature PR course.   A vegan for 26 years (way before it became cool and trendy), Katrina’s mission is to create a kinder world for all by helping vegan business owners, entrepreneurs, coaches, consultants, authors and other creatives succeed, stand out and shine using the most effective marketing and PR strategies.   Access your spot for the summit at http://www.VeganVisibility.com/Summit2022Katrina 

Jamie Logan is an animal advocate and activist, filmmaker, and podcast how. Based out of New York City, Jamie can often be seen on the streets of New York filming the reaction of people on the street when they learn the truth about animal abuse, including what goes on in factory farms. The reactions she gets range from complete disinterest, anger, tears, shock and some who go Vegan on the spot.  

One decision can change our lives in ways we never consider. Such was the case when I chose to become a plant-based eater. Making the change for health reasons, it took only a few months for me to realize it was so much more than that.  When I crossed the invisible line into identifying as vegan, so much transformed in my life. Veganism is so much more than a diet. It is, first and foremost, about compassion to the animals.  Hear part of my journey over the last four years when I made one decision that shifted my life forever.  www.veganvisibility.com 

Anastasia Trofimova is the Co-founder and CEO of Your Beet, a Swedish food-tech startup. Your Beet, an app that makes it super easy to transition to more healthy, sustainable and personalized foods is like Spotify for Plant Based recipes meets personal digital nutritionist. The entire team at YourBeet.app are on a mission to make it super easy for users to eat more Plant Based food, for their health and the health of the planet! Their journey started in 2020 in Melbourne, during the devastating bushfires. There was no question in their minds that they wanted to contribute to people living more climate friendly lifestyles. The founders understood how difficult it was to suddenly change food habits and how little service there was available to make that transition easier. They are the change they wanted to see! Your Beet is a platform that makes it super easy for millions of people to eat healthy and climate friendly. With Your Beet it is TASTY and EASY to eat Plant Based food! www.YourBeet.app

From student to entrepreneur, Jelena Vukcevic, is a trailblazer in her own right. She started in 2014 organizing events for the biggest student entrepreneur club in Switzerland as the VP of marketing and growing the community of student entrepreneurs. Shortly after joining the entrepreneur club, she and her team organized the Fu*ck Up Nights. Based on the premise that anything is possible, the event was mentioned in several newspapers across Switzerland. As a result of the event’s success, it has been modeled after by different entrepreneurial organizations across Switzerland. In 2018, Jelena co-founded together the Swiss chapter of Women Techmakers with three other driven women. Women Techmakers is a global initiative from Google for women in tech. Just a few months after the launch, Jelena organized, together with her co-founders, the biggest hackathon for women only. Like previous events Jelena led the way on, this too was featured in the local newspaper of Zurich. After successfully building communities i

What do you get when you have a passionate New Yorker who LOVES pizza and is VEGAN? You get a man on a mission to create a high-quality, vegan pizza cheese to not only satisfy his love of pizza, but also do his part to raise awareness about caring for the planet. As CEO of Pleese Foods, Kobi Regev has not only set out to make the most delicious and appealing plant-based cheese on the market, but he’s also dedicated himself and his company to giving back in meaningful ways. For every case of Pleese Cheese sold, Pleese donates a tree to be planted by the National Forest Foundation, a cause that’s close to Kobi’s heart. Both Kobi and his wife are on this journey together. Seeing an opportunity in the lack of quality vegan pizza options available when they switched to a plant-based diet in 2014, they’ve made it their mission to offer a healthy, tasty cheese option for vegans and nonvegans alike. http://www.saypleese.com

Vegan Marketing Success Stories is taking the vegan business world by storm. A first of its kind, Vegan Marketing Success Stories highlights the marketing tactics of many of today’s most successful vegan businesses. With 47 contributors and dozens of other vegan companies mentioned as examples, the non-fiction book shares how on- and off-line tactics contribute to a cohesive strategy and topical issues that few marketing books are talking about: the importance of diversity and inclusion, what vegan businesses did to weather the pandemic, and how some have transitioned to becoming vegan. “In 2021, I researched whether there was a book about marketing for the vegan industry. When I discovered one didn’t exist, I knew I had to publish it,” says Nomoto, a vegan content writer and editor since 2020 who operates as The Content Doctor. She continues: “This book would not have been possible without the stories of the 47 contributors and other vegan companies around the world.” Contributors include executives of Benji

On any given day, we make dozens, if not hundreds of decisions. Most are small decisions, but decisions, nonetheless. Find out two decisions that I made that changed my life forever.  Think about your own decisions. Did you decide something that changed you forever?  One decision entrepreneurs are making is to gain more visibility for their business. One way to do that is to get on podcast shows.  Not sure how? Get the FREE Influencer Guide at http://www.veganvisibility.com/influencer 

If you're an author, you need to be on top of your marketing. Whether you do your own marketing, or hire an outside agency, marketing is a must do. If you're a vegan author, you definitely need to be clear on getting your message out.  In this episode, I cover three proven ways to sell more books.  One way is to be a guest on podcast shows. Not sure how to do that? Get the Influencer Guide. FREE http://www.veganvisibility.com/influencer

In many countries, animal rescues and sanctuaries are an accepted part of the culture. Yet, in other countries, they are a rarity. In Vietnam, a country of over 96 million people, one woman who is doing all she can to raise awareness about the need for animal aid and rescue is Catherine Besch, founder of Vietnam Animal Aid and Rescue – US. Catherine co-founded the organization in 2013 as Vietnam Animal Welfare Organization. After Cat and her co-founder split the organization into two separate entities, Vietnam Animal Aid and Rescue – US was born. During our lively conversation, Catherine shared what it’s like to run a rescue organization in Vietnam. https://www.vnanimalaid.org/

Each of us has a journey we are on. For some, it's a very conscious journey. For others, not so much. In this episode, I share a bit about my own spiritual journey. I've recently begun an automatic writing course as part of my journey.     

It’s likely you follow a few influencers. Men and women who have massive followings, they are witty, insightful and seem to be made for the stage. Experts you admire and yet, more than once, you’ve wondered what they did to gain the following they have. One thing is for sure, the great majority of well-known influencers started out as complete unknowns. Unknowns who somehow, someway, went from total obscurity and likely struggling financially, to world renowned, financially successful public figures. Influencers are often the people we choose to invest our money with for products and services. Amazingly, the two may go hand in hand. The more you follow an influencer, the more you tend to trust them. In the past, people were much more inclined to make buying decisions without putting much thought into their decision. Yet, today, due to the downturn in the economy, the pandemic and so much global uncertainty, many people are more cautious about their buying decisions. INCREASE YOUR INFLUENCE WITH THE INFLUENCER

Are you a vegan who has felt like you are in the wrong place at the wrong time? Have you felt like you don't belong here, like you are on the wrong planet? Do you feel like you have no energy left trying to explain why you are vegan, let alone why you want to continue to grow in this direction.? You're in the right place, at the right time. There is a way to live with passion that will bring you the satisfaction you are desperate for! http://www.MariquitaSolis.com  Looking to increase your influencer? Get the Influencer Guide FREE http://www.veganvisibility.com/influencer   

Have you ever wondered how you might be able to increase your intuitive capabilities? Do you wonder if you are doing things that either hinder or enhance your intuition? Check out today's Vegan Visibility Podcast show to find out if vegans are more intuitive than carnivores. Get the Influencer Guide... FREE... http://www.veganvisibility.com/influence

Are you a vegan business owner, speaker, author, coach, consultant or executive for a nonprofit who is seeking to get your message out in a big way? Want to build your influence and market reach? Are you on a mission to impact change? If you said yes, then this episode is for you.  Check out the Influencer Guide at no cost to you. http://www.veganvisibility.com/influencer 

What most people might consider a problem, is what Rym Selmi, founder of MiiRO, sees as an opportunity to create a solution. This is exactly how MiiRO came into existence. MiiRO is a vegan-owned company offering plant-based chocolates and baking goodies sure to satisfy the most discriminating sweet treat connoisseurs. What started as Rym needing a solution for her own health, and the health of her children, turned into Rym’s obsession with finding the perfect, guilt-free treats her customers have come to trust for their incredible taste.   From Plant-Based to Vegan Rym initially identified as a plant-based eater seven years go. After two weeks being dairy free, she had such incredible results in the way she felt, she explored other aspects of a plant-based diet.   After researching various food options, she realized there was more to what she tapped into than simply the elimination of dairy. She had the same questions many plant-based lifestylists and vegans ask such as, “How do I handle family get togethers,

Rarely does one have the opportunity to sit down with a true pioneer and legend of the vegan movement. I had this unique experience when I talked with Light, Co-Founder of Gentle World, the “vegan intentional” organization which became a 501(c)(3) non profit educational organization in 1981. Vegan intentional, simply means being vegan with pure intention of compassion, love and kindness. It is obvious Light, a quiet, soft-spoken man, whose life has impacted countless men and women, teens and youth by his gentle wisdom, lives this philosophy in all he does. It all started with the first full-length vegan cookbook in the United States: The Cookbook for People Who Love Animals. Written during a time most people had no idea what a vegan was, nor what vegans stood for, this book has led the charge of healthy, compassionate eating. Even publishers were resistant to using the term vegan in books since very few people had any idea what it meant. Despite this, The Cookbook for People Who Love Animals has sold well ove