Customers For Life

You have one shot to get it right with a customer; maybe two if you're extremely lucky. Employees who are detached emotionally are extremely damaging to your brand because the assumption customers make is that this employee is a perfect reflection of the brand promise - good or bad.

In this episode special guest Michael Kaleikini, Certified Trainer In American Business Etiquette, explores the best practices and face palms in the language of service. Our casual culture combined with lack of training has led us to using certain language that doesn't work at all in service.  'No problem', 'yup' and 'sure' is lazy language and says much more to the customer about your desire to service. To learn more about Michael's work, please visit his website: www.BusinessEtiquetteUS.com

Greg Hickman is an expert at mobile marketing for businesses and was developing strategies since the early days in 2002 with Cabella's. Today he is a podcaster, global speaker, and blogger on the subject helping businesses of all sizes understand what's working now in consumer behavior and how you make sure your business isn't losing one penny of lost opportunities. www.GregHickman.com

On this episode of Customers For Life, we explore the big dividends developing your businesses story. Listen in as PR expert Heidi Yeranossian shares her decades of experience with some of the largest ad agencies on Madison Avenue and her current work with small and mid-market brands. These are big takeaways that most businesses overlook!  You can reach Heidi Yeranossian at www.MadisonOnMain.com Heidi@MadisonOnMain.com

When you think about every transaction that went off the rails and someone walked away frustrated, angry, disappointed or any other negative emotion out there - the root of this emotional response rests on one simple concept: Unmet expectations. When you are clear on what you deliver and how it's going to be delivered, it minimizes the areas of interpretation.  In this episode we explore how to set proper expectations and hit the reset button when you miss the mark.

Do you hear that dripping? It's the sound of money leaking out of your business. Special guest, branding expert Patty Dominguez shares with us best practices from her experience in marketing with a Fortune 50 company so that you understand your brands super hero power, and how to understand the roots of your brand promise. For more information on Patty's work with businesses of all sizes, visit her website at www.PattyDominguez.com or subscribe to her awesome podcast, Boss Free Society.

Want to retarget your website visitors with advertising like the enterprise level companies do? Small to mid-market businesses now have the ability to run highly targeted ads to their website visitors that is low cost and high converting.  Special guest Jesse Jameson, CEO of Heynow Interactive, shares the latest in Facebook ads that is as simple as embedding a little piece of code on your website.  Listen in!  This is pure gold to driving the prospects and customers back to your website. For more information about Jesse's work, please visit his websites: www.socialmediamanagerpro.com www.heynowinteractive.com

Radio show host and award winning author Dom Testa shares how he manages high touch engagement with his customers that span his multiple businesses endeavors. From hosting a top radio show in Denver with hundreds of thousands of daily listeners, to the many stakeholders of his non-profit foundation, The Big Brain Club, and to the legions of loyal readers of his books, Dom explains how a high touch to customer engagement strategy grows a loyal fan base. His strategies will work for any business out there... it's a choice that pays big dividends.

Drip, drip, drip... that's the sound of money leaking out of your business. Put away the duct tape and bailing wire because in this episode we're going to show you exactly how to increase your sales and profits by investing in one key employee. When you look at your business from the world view of your customer, you begin to see interesting things. Often times, the decision to work with your business is determined at that first touch point, and the employee that is the greatest influencer in the decision making process of your prospect is your often times resting on the shoulders of one of your lowest paying employees.  Who is this mystery person? Invest in this person heavily because they are either winning business for you, or losing it for you.  

The (very abreviated) back story on Pamela Herrmann & Dr. Carrie Rose and how they came to the mission of helping businesses see the truth behind what customers really want.  The format for this podcast is 15-20 minute episodes that include stories, real life experiences, face palm moments, and ultimately the take-aways that you can bring forward into your business for little to no cost. We love talking about this stuff and hope you'll subscribe, comment and share this content with your employees so that they can see that they are critical to the overall success of your company.