Informações:
Synopsis
Exploring the state of public relations
Episodes
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As radio fades, can podcasting survive the attention of advertisers? – IPR 537
24/03/2019 Duration: 18minRadio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?
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As newsrooms disappear… IPR 536
18/03/2019 Duration: 25minThere's no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year -- in digital media.
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Data Laundering the Facebook Way – Inside PR 535
11/03/2019 Duration: 31minThis week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.
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Know your ISP knows if you know what it knows about you. – Inside PR 534
12/02/2019 Duration: 11minThis week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.
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The Best You Can Be – Inside PR 533
29/01/2019 Duration: 26minJoseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.
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We’ve got resolutions – Inside PR 532
06/01/2019 Duration: 14minIt’s our first show of 2019 and we decided to make it a more personal show – by talking about the things that are important to us personally and professionally – and what we plan …
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Can your communications business survive an economic downturn? – Inside PR 531
27/12/2018 Duration: 29minWhen business is changing under you, it's smart to diversify your revenue stream. You'll see the winners emerge and be able to exit the losers, coming out the other end stronger and richer.
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Breaking up is hard to do – Inside PR 530
20/12/2018 Duration: 21minMobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.
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Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529
10/12/2018 Duration: 20minThis week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. …
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Facebook’s Big Fail – Inside PR 528
26/11/2018 Duration: 21minThe New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?
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Delay, Deny, Deflect – Inside PR 527
19/11/2018 Duration: 25minFacebook fails on both transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?
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The Peril of Promiscuous Following – Inside PR 526
12/11/2018 Duration: 27minShould we be uncomfortable with the source of much investment in the search and social media giants? Has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues? Is Facebook too big for government oversight?
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Unfair and Egotistical?! – Inside PR 525
05/11/2018 Duration: 21minInside PR listeners react to our discussion of a power company's social media communications during a crisis. And Twitter releases a trove of data that provides insight into the method of the Trolls
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When a client stops returning your calls (Inside PR 524)
29/10/2018 Duration: 22minWhat do you do when a client stops returning your calls? This, and the end of Google+, you and algorithms, and a new podcast for PR leaders
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You’re in trouble if your password is “Password” – Inside PR 523
22/10/2018 Duration: 20minThe average company has only fair password security. PR is struggling to reinvent itself. And Pew research data suggests the era of massive growth in social media use has ended.
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Crisis Communications Unrealistic Expectations? (Inside PR 522)
16/10/2018 Duration: 21minOn this week’s podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect …
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See what’s happening now on Twitter, again. (Inside PR 521)
01/10/2018 Duration: 12minWith Twitter, the old way is better Twitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see …
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Nike highlights the value and perils of corporate activism (Inside PR 520)
17/09/2018 Duration: 20minThis week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we’ve created elsewhere that we hope …
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Do you see the bias? (Inside PR 519)
06/09/2018 Duration: 19minWe’re back after a brief summer vacation. And we have lots to talk about. Snooze Keywords on Facebook Facebook is working to make it easier for you to avoid those annoying spoilers about the program …
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Inside PR 518: Buying YouTube Views? You’re cheating! Everybody knows you’re cheating.
17/08/2018 Duration: 17minTweet Threads made easier This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom …