Gathergeeks By Bizbash

Informações:

Synopsis

Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.Look for GatherGeeks in your favorite platforms: iTunes, Pocket Casts, Player FM, Stitcher, with more on the way. Connect with us on Twitter at @GatherGeeks and join the conversation using the hashtag #gathergeeks.

Episodes

  • How the Iconic La Paulée de New York Wine-Tasting Event Made the Shift to Virtual

    15/03/2021 Duration: 39min

    Hosts: David Adler, Christian Conner Guest: Daniel Johnnes In this episode of GatherGeeks, BizBash chairman and founder David Adler and writer Christian Conner explore the world of high-end wine tastings with Daniel Johnnes, the proprietor of the weeklong wine event La Paulée Mondiale. It’s been described as the “world’s greatest wine event,” with ticket prices as high as $10,000. Here, Johnnes describes the event’s shift to virtual this year, discussing what aspects of the online event did and didn’t work and what will carry over into future in-person gatherings. He also shares the history of the event, discussing how it has grown over two decades, how ticket prices are set, why choosing the right winemakers is crucial and much more. 

  • Solving the Engagement Problem at Virtual Events

    02/03/2021 Duration: 37min

    Host: David Adler Guests: Jennifer Kellogg, Debbie Seabloom In this special sponsored episode of GatherGeeks, BizBash chairman and founder David Adler chats with Debbie Seabloom, vice president of strategic accounts for Type A Events, and Jennifer Kellogg, executive director of MeetingPlay. The group discusses the biggest challenges and solutions to keeping attendees engaged online, sharing tips on what works and what doesn't work. They also examine the new style of partnerships between the end client, the agency and the virtual platform, plus the importance of teamwork in this new era, what makes a successful event today, their predictions for the future of virtual and hybrid events, and much more. Sponsored by MeetingPlay. Running time: 37:14

  • How to Host an Effective Virtual Award Show, and Other Expert Tips

    25/01/2021 Duration: 39min

    Host: David Adler Guest: Joe Schwinger In this special sponsored episode of GatherGeeks, BizBash chairman and founder David Adler chats with Joe Schwinger, the co-founder and CEO of MeetingPlay, a virtual and hybrid platform that powers some of the largest virtual events in the world for clients like Marriott, Slack, PepsiCo and many more. Adler and Schwinger preview BizBash's upcoming Event Style Awards, a virtual event powered by MeetingPlay that's taking place Feb. 17, and chat about best practices for hosting a virtual award show. They also dive deep into other aspects of our new virtual and hybrid world, discussing why you should gamify your swag store, why content is more important than ever, why analyzing analytics is key to creating an effective gathering and more. 

  • Cracking the Code on Engagement for Virtual Events and Trade Shows

    11/01/2021 Duration: 51min

    Hosts: David Adler, Claire Hoffman Guest: Jim Louderback In this episode of GatherGeeks, BizBash chairman and founder David Adler and BizBash executive editor Claire Hoffman chat with Jim Louderback, the general manager of VidCon, a massive trade show for digital creators. The group discusses how the show shifted to virtual this year, including what worked and what didn't, his favorite tech platforms, why he stretched it into a summerlong event series, and future plans. He also discusses how to engage the next generation of event attendees, the power of influencer marketing, why he takes an editorial approach to programming content, his predictions for hybrid events and much more.

  • Why Every Event Producer Should Care About Esports

    21/12/2020 Duration: 42min

    Host: David Adler Guests: Rebecca de Freitas, Danny Hardman On this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Rebecca de Freitas—an event producer who recently completed a master’s degree with a thesis on Esports—and Danny Hardman, director of business development for PRG and a lifelong gamer. The group discusses the world of Esports from an event and marketing perspective, sharing why event producers should care, how these gamified hybrid events are uniquely positioned to reach younger generations, and how brands can use Esports to engage their communities in effective ways. They also dissect the challenges and logistics of planning an Esports tournament, ways gaming can help build brand loyalty, how venues are getting business from gaming tournaments, tips for learning the ins and outs of the industry, what to expect in the future, and much more.

  • Real Talk: How to Plan and Budget for Hybrid Events Now

    04/12/2020 Duration: 36min

    Host: David Adler Guests: Jeff Youngs, VP Production and Operations, GES Events; Betty Bergeron, Executive Producer, GES Events In part three of our three-part sponsored podcast series on hybrid events, BizBash chairman and founder David Adler sits down with GES Events' Jeff Youngs, VP Production and Operations, and Betty Bergeron, Executive Producer. The group dives into the myths and realities of planning and budgeting for hybrid events—and how the process has changed from previous in-person events. They take us step-by-step through their budget-planning process, sharing how they stay organized for virtual versus in-person components, the most important places to spend your money, and other smart insights and strategies. To learn more about GES Events' hybrid event capabilities, go to ges.com.

  • Creating Killer Content and Design for the Attendee Journey

    04/12/2020 Duration: 38min

    Host: David Adler Guests: John Woo, SVP Creative and Design, GES Events; Jeff Youngs, VP Production and Operations, GES Events In part two of our three-part sponsored podcast series on hybrid events, BizBash chairman and founder David Adler chats with GES Events’ John Woo, SVP Creative and Design, and Jeff Youngs, VP Production and Operations. The trio discusses how to most effectively craft the attendee journey for hybrid events, from initial marketing strategies to post-event engagement. They also discuss ways to identify and engage your target demographic, how to facilitate effective networking and education, how speakers should be approaching hybrid events, the power of face-to-face connections, and much more.  To learn more about GES Events' hybrid event capabilities, go to ges.com.

  • What Should a Future Hybrid Event Look Like?

    04/12/2020 Duration: 38min

    Host: David Adler Guests: Dan Hilbert, EVP GES Events Worldwide; Jen Beindorf, VP Global Strategy, GES Events In part one of our three-part sponsored podcast series on hybrid events, BizBash chairman and founder David Adler is joined by Dan Hilbert, EVP of GES Events Worldwide, and Jen Beindorf, VP Global Strategy for GES Events, for a big-picture conversation on what hybrid events can and should look like in the future. The group discusses best practices for structure, strategy, and execution, diving into how hybrid differs from virtual, how to make it feel like one cohesive event, creating a-ha moments in a digital space, and more. They also discuss why content is more crucial than ever, the pros and cons of pre-recorded videos, strategies for keeping attendees engaged and interested, how long events should last, and how to create human connections at a hybrid event. To learn more about GES Events' hybrid event capabilities, go to ges.com.

  • Exploring Korea From a Business Events Perspective

    28/10/2020 Duration: 38min

    Hosts: David Adler, BizBash & Stephanie Cheung, Marketing Challenges International Guests: Oscar Nobre, McVeigh Global Meetings and Events; Juri Seo, Korea Tourism Organization; Dora An, Goyang CVB; David Ko, Jeju Island CVB; Minji Kang, Busan CVB In this special sponsored episode of GatherGeeks, BizBash Chairman and Founder David Adler once again teams up with Stephanie Cheung, Director of Strategy and Insights at Marketing Challenges International, to explore Korea from a business events perspective. First, Oscar Nobre, Senior Project Manager at McVeigh Global Meetings and Events, shares why he chose to host a 700-person conference in Korea and what he learned in the sourcing process with Juri Seo, Manager of Meetings and Incentives at Korea Tourism Organization. The two discuss everything from contract negotiations to local traditions to appropriate speaker gifts. Then, representatives from three different cities around the country—Goyang, Jeju, and Busan—highlight the culture, people, and customs that

  • Connecting at a Distance: Solutions for Gathering in a Pandemic

    19/10/2020 Duration: 01h04min

    Since March 2020, the business of events has been rattled like never before, and the disruption of the pandemic has changed the industry forever. As we adapt and evolve, everyone wants to know: What strategies and solutions are helping event professionals survive, and for some, even thrive in this challenging time? What can event producers count on as they prepare their event budgets and design their plans for 2021? What best practices will help us safely reopen venues for in-person and hybrid experiences? Join David Adler, chairman and founder of BizBash, as he sits down with Amber Guild of The New York Times and David Macy and Philip Himberg of MacDowell for interviews about how these two iconic organizations are reimagining their in-person gatherings. Then, Adler welcomes Fred Dixon of NYC & Company and Kelly Easterling of Quantum Creative Studios and #WeMakeEvents, as well as Carmen Jones of ESSENCE Communications, Glenn Rabbach of Duggal Visual Solutions, and Shaun Roberts of Great Performances for p

  • What Sets BlueJeans by Verizon Apart in a Crowded Field of Virtual Event Platforms

    12/10/2020 Duration: 32min

    Host: David Adler Guests: John Knightly, Amanda Segar In this special sponsored episode of GatherGeeks, BizBash chairman and founder David Adler chats with John Knightly and Amanda Segar, the chief marketing officer and the director of global field marketing and events, respectively, for BlueJeans by Verizon. The group discusses how the video conferencing platform has expanded to accommodate events of all types, offering high-quality, scalable experiences for groups of all sizes. They share how BlueJeans makes the process easy for attendees, presenters, and moderators; ways that live polling, hand raising, and other smart features can increase audience engagement; how the technology can evoke emotion and bring together attendees from around the world; and much more. Finally, the team discusses unique ways event organizers have used the platform, from 20,000-person festivals to trade shows and exhibits to corporate events and marketing activations.  

  • What Korea Can Teach Us About Hosting Safe Meetings and Events During a Pandemic

    05/10/2020 Duration: 43min

    Hosts: David Adler, Stephanie Cheung Guests: Juri Seo, Dr. Richard Arriviello In this special sponsored episode of GatherGeeks, BizBash chairman and founder David Adler teams up with Stephanie Cheung, director of strategy and insights for Marketing Challenges International, to interview Juri Seo, an executive for Korea Tourism Organization, and Dr. Richard Arriviello, chief medical officer for InHouse Physicians. Seo shares case studies of large-scale events and trade shows that have been held successfully in South Korea, and discusses how the country effectively curbed the spread of COVID-19 through the smart safety practices, while Dr. Arriviello gives his perspective on how those practices can be implemented in the United States. The group also dives into how to communicate safety protocols to attendees, the future of domestic and international travel, the future of meetings and events in Korea, and much more.

  • Clarity in Crisis: How LEO Events Is Handling 2020’s Toughest Tests

    21/09/2020 Duration: 44min

    Host: David Adler Guests: Cindy Brewer, Michael Dalton, Jon Brown In this special sponsored episode of GatherGeeks, BizBash chairman and founder David Adler welcomes three guests from LEO Events to explore the value of versatility, diversity, and determination as we all navigate these turbulent times. Principal Cindy Brewer, senior vice president of strategy Michael Dalton, and manager of event operations Jon Brown reflect on the past six months, including concrete steps they're taking to enhance the firm's diversity, equity, and inclusion initiatives; how they've learned to listen more effectively; and the methods they chose to revamp their services and solutions for their Fortune 500 clients.

  • Why Companies Should Invest in the Next Generation of Marketers and Event Organizers (Episode 195)

    11/09/2020 Duration: 31min

    Host: David Adler Guest: Vince Thompson In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Vince Thompson, the CEO, founder, and chairman of MELT, an Atlanta-based sports marketing and event agency. In addition to sharing how marketing best practices have evolved during the pandemic, Thompson discusses MELT U, his training program for the next generation of event organizers. He shares how the program—which now accommodates 1,500 young adults—has grown and actually improved after a shift to virtual. He also discusses why more entrepreneurs should invest in the millennials and Gen Z, what older generations can learn from them, what has surprised him most during COVID-19, and much more.

  • Coming Together for Good: How You Can Advocate for the Event Industry Right Now (Episode 194)

    31/08/2020 Duration: 37min

    Host: David Adler Guests: Sue Sung, Philip Dufour In this episode of GatherGeeks, BizBash chairman and founder David Adler hosts an important conversation about the future of the event industry. Recorded last week, Adler was joined by Sue Sung, SVP of corporate strategy for The Freeman Company who is representing Go LIVE Together, and Philip Dufour, president and creative director of The Dufour Collaborative who is representing the Live Events Coalition. The group discusses how the two new coalitions are fighting for federal support for the 12 million people in the event industry's eco-system, sharing practical ways you can help right now. They also share what methods have been most effective when appealing to politicians, as well as their thoughts and predictions on the future of safety precautions at events. 

  • How This Studio-in-a-Box Concept Can Increase Virtual Event Engagement

    04/08/2020 Duration: 56min

    Host: David Adler Guest: Matthew Byrne, CSEP In this special sponsored episode of GatherGeeks, BizBash chairman and founder David Adler chats with Matthew Byrne, CSEP, the founder of Toronto-based Byrne Production Services. Byrne discusses how he's upping the game of virtual events through a no-contact Studio-in-a-Box concept, which easily helps speakers generate high-quality, television-style broadcasts. He also dives into techniques for increasing attendee engagement, why good storytelling will always be the most important thing, smart tips for looking good on camera, why he thinks virtual components are here to stay, and much more. 

  • How Event and Meeting Organizers Can Stay Relevant Today (Episode 193)

    28/07/2020 Duration: 55min

    Host: David Adler Guests: Jennifer Savica, Maria Donado, Trey Moynihan In this episode of GatherGeeks—recorded during a July 15 panel discussion hosted by EventFluence—BizBash chairman and founder David Adler chats with Jennifer Savica, head of corporate events at New York Life Insurance Company; Maria Donado, director of events at Greystone & Co.; and Trey Moynihan, special events manager at Smithsonian's National Museum of the American Indian. The group discusses the relevancy of event organizers at big corporations today, diving into how they've become more strategic, ways their jobs have both narrowed and expanded, how to help the C-suite understand the value of live events, their plans for this year's holiday parties, and much more.

  • Is Protocol Still Important? Yes, Says Former U.S. Chief of Protocol Capricia Penavic Marshall

    14/07/2020 Duration: 37min

    Host: David Adler Guest: Capricia Penavic Marshall In this episode of GatherGeeks—the first of a three-part interview series—BizBash chairman and founder David Adler chats with Capricia Penavic Marshall, former Obama administration chief of protocol and former Clinton administration social secretary. Marshall gives an up-close-and-personal look at her time in the administrations, sharing what it was like to have a front-row seat to history for over a dozen years. She also discusses the importance of finding a mentor, how she stays focused on event day, her first "goosebumps" moment, the best advice she got from Jackie Kennedy, and much more.

  • How a Group of Competitors Came Together for Good During COVID-19 (Episode 191)

    30/06/2020 Duration: 32min

    Host: David Adler Guest: Nick Simonette In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Nick Simonette, vice president of sales for full-service exhibit and event company Czarnowski. He discusses how Czarnowski teamed up with two competitors—George P. Johnson and Exploring—to launch the LiveForLife coalition, which encompasses more than 200 event production companies that can build, ship, and install temporary structures such as patient rooms and testing or vaccine centers. Simonette also shares predictions for how live events will return, discussing the rise of gesture-based technology, what trade show booths of the future will look like, how future live events will merge virtual elements, the main ingredients to engage people today, and much more. Download or subscribe to the show at bizbash.com/gathergeeks

  • How The Washington Post Is Using Virtual Events to Enhance Its Content (Episode 190)

    15/06/2020 Duration: 43min

    Host: David Adler Guest: Kris Coratti In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Kris Coratti, the vice president of communications for The Washington Post. Coratti explains how the publication is hosting four to five virtual events per week, some drawing as many as 600,000 viewers. She shares best practices for this new normal, discussing everything from the power of great lighting and sound to the nuts and bolts of content creation, marketing, and speaker partnerships. Coratti also discusses sponsorship models for virtual events, ways to engage the audience, viewership patterns, and much more. Download or subscribe to the show at bizbash.com/gathergeeks

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